59E59 Theaters Names Erica Pierre as Marketing/General Manager
Tom O’Connor Consulting Group (TOCG) is pleased to announce that Erica Pierre (she/her) has been appointed Marketing/General Manager by 59E59 Theaters (Val Day, Artistic Director; Brian Beirne, Managing Director) in New York City, following our extensive national search. The Marketing/General Manager will lead the team in designing and implementing new approaches for achieving strategic goals in revenue generation, brand building, and audience development.
Erica Pierre joins 59E59 Theaters following her most recent post as Senior Marketing Manager at Playwrights Horizons in New York City, and her previous marketing experience includes roles at the Austin Opera in Texas, and Symphony Space and the Ross Art Group in NYC. Erica brings an audience-centric approach to her work, combining a deep understanding of the value of data and field-wide trends with an authentic and intuitive approach to engaging audiences with the art on stage.
“We look forward to including Erica’s unique perspective as the three of us delve into the next phase of implementing the organization’s strategic plan. Erica’s management experience and visionary ideas will be an invaluable asset to achieving and perhaps exceeding our objectives” said Managing Director, Brian Beirne and Artistic Director, Val Day.
"I’m thrilled to be joining the 59E59 team. I’ve long been a fan of their innovative productions, especially the Brits Off-Broadway series,” said Erica Pierre. “The duality of this position (marketing/general manager) is perfectly aligned with my career goals and it will be an honor to learn from and partner with Val and Brian to bring new works, new voices to new audiences.”
“From our first conversations with Erica, we were excited by what she could bring to this unique role,” said Cynthia Fuhrman, VP for Executive Search at TOCG. “Erica’s instincts around building an audience resonated deeply, and her progressive approach to data analytics in service to those instincts speaks to the adaptability and creativity in her work. We are thrilled to see her step into this unique opportunity at such an innovative company.”
About 59E59 Theaters
59E59 Theaters was established by the Elysabeth Kleinhans Theatrical Foundation in 2004 to grant professional space and expertise to non-profit theater companies premiering their work in New York City. Under the leadership of Val Day, Artistic Director, and Brian Beirne, Managing Director, 59E59 presents a year-round curated program of Off Broadway plays and musicals that are nurtured and supported through highly-subsidized rental rates, as well as production, ticketing, FOH, marketing, and press support.
The Elysabeth Kleinhans Theatrical Foundation was established by Founding Artistic Director, Elysabeth Kleinhans to create a new, state-of-the-art theater complex to host original and innovative theatrical productions in East Midtown Manhattan. In 2002, the building at 59 East 59th Street was donated to the Foundation. The building was then gut renovated, creating three brand new theaters, Theater A, Theater B, and Theater C, designed by architect Leo Modrcin, who collaborated with the Foundation to create an inviting ambiance.
59E59 opened its inaugural season in February 2004 with a production of The Stendhal Syndrome produced by then resident company, Primary Stages, in the largest of its three spaces, Theater A. Shortly following, in April 2004, the other two spaces, Theater B and Theater C opened their doors with productions of Sun Is Shining, by the groundbreaking British-Chinese Mu Lan Theatre Company, and My Arm, Tim Crouch's critically-acclaimed hour-long solo show from the Edinburgh Festival Fringe, during the Theaters' first annual Brits Off Broadway—a season dedicated to premiering new work by Off Broadway-style UK companies. Since 2004 (other than the pandemic closure) the theaters had been continuously occupied with shows running from three to seven weeks.
About Tom O’Connor Consulting Group
Tom O’Connor Consulting Group (TOCG) is a NYC-based consultancy that supports arts institutions and leaders with two parallel services: organizational strategy and executive search. Consulting specialties including marketing, strategy, assessment, and organizational development. Founded in 2015, TOCG is a fully remote company with team members spanning the country and the globe.
Select clients have included Brooklyn Academy of Music (BAM), Carnegie Hall, Cincinnati Opera, Huntington Theatre Company, Jacob’s Pillow Dance Festival, Lincoln Center Theater, The Metropolitan Opera, Next Chapter Podcasts, Segerstrom Center for the Arts, SPACE on Ryder Farm, and more.
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