TOCG Blog
Our consultants are seasoned arts and culture professionals who have worked in the trenches and in leadership for collective decades. We are also eclectic life-long learners uninterested in "the way it's always been done.” Here our team shares ideas to help and support organizations and the people who run them.
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5 Easy Ways to Help Recruiters Actually Find You on LinkedIn & Beyond
Job hunting can be tough, especially now, but we hope this article equips you with valuable tips to help you navigate the process more smoothly. With these strategies, you'll make it easier for Executive Search firms like ours to connect you to fulfilling and lucrative career opportunities.
Do You Really Want to Engage with the Community?
For community engagement to be successful, it's got to be an organization-wide effort with clear roles and responsibilities for each department. Everyone needs to buy in. Everyone needs to be clear what the outcomes are for the company, and why this work is important. It demands a shared language and should be positioned as a core value and a core strategy, not “additional work.”
We Encourage You
From the vantage point as someone working in executive search, organizational strategy, and coaching, we spend a lot of time thinking about what it means to authentically encourage people. How do we create and sustain a universal welcome in the virtual and real worlds of our organizations and our workplaces? What are the words, actions, and practices that might plant the right seed at the right time for the right person to take a step towards finding their place in the audience, on the team, or on the board?
Meeting Our Audiences Where They Are: Flexible Ticket Models
Across the industry, performing arts organizations are reporting a decline in subscriptions numbers and revenues since reopening their doors post pandemic. The 2022-23 season in North America – and the 2023 season in Australia – is certainly seeing some uptick in both renewing and new subscribers, but the trends seem to indicate that the numbers may not return to pre-pandemic levels. Over the last couple of years we’ve been advising clients on how to respond to the trends, and have been recommending experimenting with new models and approaches
Forming a Search Committee: A Winning (E)quation
When an executive leader announces their departure from an arts organization, one of the Board of Directors’ most senior responsibilities is activated: seeking and naming a replacement. This is also one of the most fraught areas of tension between board and staff at arts organizations, and rightfully so. If you find yourself debating this issue as a search is launching at your organization, you might find it helpful to frame your view by sharing these advantages to changing up the traditional search committee, enriching the search.
Tip for Job Seekers: Count Your Leaps
We love ambitious people, and we want more people to push themselves in pursuit of their perfect next role. That perfect next role could also be (and I would argue: should be) a stretch. When sizing up possible next moves, I want to share a framework that I often share with job seekers, mentees, and students: Count Your Leaps.
Are New Audiences During Reopening the Key to our Industry’s Renaissance?
It is worth focusing marketing effort and budget on understanding new audiences and crafting campaigns that speak to those people who are reevaluating their priorities in our post-pandemic reality. These audiences could provide the roadmap to recovery for our industry as we emerge from the difficulty of the past two years.
Our Inclusion Statement
Last year, as part of Tom O’Connor Consulting Group’s continued work towards living our values regarding Diversity, Equity, Inclusion, Access, and Anti-Racism (DEIAA), we drafted our own Inclusion Statement. Informed by our research and other great examples in the field, we crafted and now include that statement in all of our job profiles.
A Message from Tom O’Connor on Salary Transparency
Effective immediately, Tom O’Connor Consulting Group will only conduct searches on behalf of clients who agree to disclose either a salary range or salary estimate within the job description/position profile. This is in accordance with our standards and values with regard to equity, and we also simply believe it is a practice that bestows the respect that candidates and job-seekers deserve.
Audience Engagement Starts At Home
Engaging your internal teams around a concept or a project should be the first step in any audience engagement plan. If we expect our staff to represent our organization or institution they need to be aligned with the vision and mission, and, importantly, understand why we are programming the work we are programming and who we are serving with our work.
Values-Focused Hiring in Practice
If what we desire is an equitable culture inside and outside of our institutions, we cannot afford to lose the perspectives of the people of the global majority nor the experiences of those who could not purchase access with their privilege. It is not about radical change overnight, as wonderful as that would be for many. It’s about significant steps, bravely taken, in a timely fashion.
Returning Without Reverting
We’ve seen our colleagues and clients tackle enormous challenges over this period and make enormous organizational changes. If some of these new ways of working and interacting with audiences “stick” we believe that they will not only make huge impact for individual organizations but also help our industry meet our audiences where they are and return stronger than before.
A Path Toward Arts Marketing Transformation
Transformation doesn’t occur through a new logo, a new piece of technology, or one new hire. These are parts of a system that move together, and this is a time for forward movement.
The View from Australia: Lessons from Our Arts Sector’s Reopening
For the last eight months, I’ve been based in Sydney and able to experience a live performance industry reopening in real time. Here’s some observations for our friends in the UK and US as they plan their reopenings.
Meet the TOCG Team – Jordan and Rani in Conversation
Rani and Jordan recently sat down (on Zoom, in their respective home offices in Sydney, Australia and Atlanta, Georgia) to learn a little more about each other, and the challenges and opportunities as they see them for the arts and culture industry at this moment.
New Hires in the Era of Zoom Purgatory
Let’s talk about a few ideas for how you can support new additions to your team in this time, and how we can increase the chances that they will have longevity, impact, higher quality of work life, and a chance to find their voice within your company.
Shifts for Arts Marketers in 2021
Over the past year, arts marketing as a discipline has weathered as many changes as the industry we support. From the work that we do, to the roles that we occupy within organizations, and the ways that we relate to one another—everything is in the process of evolution right now.
The new KPIs for Arts and Cultural Marketing
For arts marketers, our traditional objectives or KPIs have been tied to visitation or to ‘butts on seats’, and all of the related metrics such as frequency, recency and value. When our venues are shuttered this season and possibly next, what can we measure and what objectives can we set for ourselves with this data?
CI to Eye Podcast: The State of the Arts in 2020
Our President Tom O'Connor and a panel of colleagues recently shared their thoughts on the state of the arts in 2020 on the latest episode of the Capacity Interactive - Digital Marketing Consulting for the Arts CI to Eye podcast.
What the Arts Can Learn from Social Work
While recently working on a project with Cory Garfin from Slover Linett Audience Research, we connected on our shared perspective that the arts and culture fields could use more social work knowledge and perspective.