VP, Marketing & Communications
UPDATE: This search is now concluded, and Tom O’Connor Consulting Group is pleased to announce that Lisa Middleton has been appointed Vice President, Marketing & Communications of the Segerstrom Center for the Arts (Casey Reitz, President), effective August 24. Read More.
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The Vice President, Marketing & Communications (“VP”) is a critical member of the Executive team at the Segerstrom Center for the Arts (“the Center”) in Costa Mesa, California, and leads a division that is responsible for $31 million in earned revenue while overseeing a marketing budget of $5.5 million. The Center’s diverse array of programming spans touring Broadway, classical and contemporary music, dance, cabaret, and more. The successful VP will understand the nuances and unique sales opportunities within each of these genres, as well as the type of institutional branding strategies that will keep the Center a vital destination for the arts and culture in Orange County, beyond the promotion of its individual offerings.
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