Next Chapter Podcasts
The Client
Next Chapter Podcasts is is an independent podcast production house dedicated to original, authentic storytelling. In 2021, Next Chapter Podcasts expanded its programming into the area of scripted fiction with the launch of Play On Podcasts, produced in partnership with Play On Shakespeare and with support from The Hitz Foundation.
The Need
Next Chapter Podcasts was seeking a strategic marketing partner to help more clearly define its content and distribution strategy for Play On Podcasts, and craft a marketing strategy to support the initial launch in the Spring of 2021. Additionally, the team wanted to position its production, marketing, and distribution offerings in service to the changing content needs of the theatre industry.
The Process
The consulting team:
Conducted focus groups with marketing directors of non-profit theatre companies from across the US focused on their plans for developing audio content and interest in Next Chapter’s services
Delivered a series of recommendations to the Next Chapter management team
Oversaw the development and delivery of the launch marketing strategy for Play On Podcasts, including media planning and direction of digital strategy
The Results
Our team:
Supported the successful launch of the Play On Podcasts, including delivering the marketing campaigns for the first two titles in the series, and providing the Next Chapter team with a marketing framework to build upon for future titles
Connected Next Chapter with and introduced their services to theatre professionals from around the country
Provided the Next Chapter team with recommendations on their approach to marketing of their services to the theatre industry, including devising an industry-focused marketing and communications strategy
Explore the Tom O’Connor Consulting Group website to learn more about Our Services, Our Team, and Our Clients.