TOCG Blog
Our consultants are seasoned arts and culture professionals who have worked in the trenches and in leadership for collective decades. We are also eclectic life-long learners uninterested in "the way it's always been done.” Here our team shares ideas to help and support organizations and the people who run them.
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Are New Audiences During Reopening the Key to our Industry’s Renaissance?
It is worth focusing marketing effort and budget on understanding new audiences and crafting campaigns that speak to those people who are reevaluating their priorities in our post-pandemic reality. These audiences could provide the roadmap to recovery for our industry as we emerge from the difficulty of the past two years.