Jacob’s Pillow Appoints Jared Fine as Chief Marketing Officer
Tom O’Connor Consulting Group (TOCG) is pleased to announce that Jared Fine (he/him) has been appointed Chief Marketing Officer by Jacob’s Pillow in Becket, Massachusetts, following our extensive national search. The newly-created Chief Marketing Officer position will provide innovative, audience-centric leadership as a crucial member of the Jacob’s Pillow Executive Team, supervising communications, creative, and patron services departments.
Jared Fine most recently served as Director of Marketing at New York’s Public Theater, overseeing a large portion of the marketing staff and operations. Prior to joining the Public in 2015, Fine worked as Creative Director of Marketing for the National Artists Management Company (NAMCO) which produces commercially on Broadway and around the world with productions including Chicago The Musical, and as the Associate Director of Marketing and Communications for the American Repertory Theater (A.R.T.) in Cambridge, Mass. He received his BFA in Performing Arts from Hofstra University.
As stated in a recent company release, “As we position the Pillow in the global crossroads of dance and think about the potential for reaching a broader audience, we are excited to welcome someone with Jared’s experience to the Pillow,” said Deputy Director and Chief Operating Officer A. J. Pietrantone. “Adding his strategic leadership to an already high-functioning team will enable us to enhance the experience for thousands of patrons and introduce our programming to additional markets.”
“It’s an honor to join the team at Jacob’s Pillow,” Fine said. “I am excited to be part of this historic organization and to connect with the wide range of communities and artists that it touches.”
Tom O’Connor, President of TOCG adds, “Jared will be a fantastic addition to the team at the Pillow in this moment of tremendous ambition and transformation. We are inspired by the vision that Pamela Tatge and A.J. Pietrantone have put forth for the Pillow, and are eager to see how Jared’s experience and energy will help them bring it to life for audiences—returning and new.”
About Jacob’s Pillow
Jacob’s Pillow, a National Historic Landmark and recipient of the National Medal of Arts, is a year-round center for dance and home to America's longest-running international dance festival located in the beautiful Berkshires of Western Massachusetts. The Pillow encompasses the world-renowned international Jacob’s Pillow Dance Festival, presenting more than 50 dance companies and over 350 events each summer; The School at Jacob’s Pillow, one of the most prestigious professional dance training centers in the U.S.; the Pillow Lab, a residency program that supports new choreography; growing Community Engagement programs that serve local school children, artists, and community members alike; rare and extensive dance Archives, open to the public, which chronicle more than a century of dance through photographs, videos of performances and talks with artists, costumes, and scholarly essays; a Fellows Program, and an Internship Program that provide professional advancement and training opportunities.
Jacob’s Pillow is committed to providing an inclusive, diverse, accessible, and equitable environment that cultivates the celebration of the art of dance and its positive impact on communities. Jacob’s Pillow’s mission is to support dance creation, presentation, education, and preservation; and to engage and deepen public appreciation and support for dance. Organization-wide values include inclusion, leadership, integrity, flexibility, partnership, and sustainability. Learn more about Jacob’s Pillow, its mission statement, and its values here.
About Tom O’Connor Consulting Group
Tom O’Connor Consulting Group is a New York City-based arts and culture consultancy offering strategic advisory, recruiting, and leadership coaching services to organizations across the US—all with a focus on the teams responsible for revenue generation.
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