Hartford Stage Appoints Andrea Cuevas as Director of Marketing and Communications
Tom O’Connor Consulting Group (TOCG) is pleased to announce that Andrea Cuevas (she/her/ella) has been appointed Director of Marketing and Communications by Hartford Stage (Melia Bensussen, Artistic Director; Cynthia Rider, Managing Director) in Hartford, Connecticut, following our extensive national search. The Director of Marketing and Communications will direct the currently reduced staff and intentionally grow the team to support future operations as Hartford Stage returns to full production beginning with their current production of Ah! Wilderness. Cuevas will begin at Hartford Stage on November 1.
Andrea Cuevas joins Hartford Stage following her most recent post as Director of Presented Events Marketing at McCarter Theatre Center, where she has been active in the New Jersey Theatre Alliance, New Jersey Arts & Cultural Administrators of Color Network, University Presenters Working Toward Equity, Tessitura Network's Community DEAI Advisory Committee and more. She has previously held roles at Serino/Coyne and received her Masters in Business Administration in Arts and Cultural Management at the Paris School of Business. She also serves on the Board of Trustees for Sing Aphasia, a nonprofit that empowers those affected by aphasia to find their voice and connect with others through music, learning, and community.
“We are thrilled to welcome Andrea into our team at Hartford Stage. Her skill, experience and commitment to re-envisioning the way a theatre reaches out to its audience and engages its community directly will have a transformative impact on this theatre and city,” said Managing Director, Cynthia Rider. “Melia and I cannot wait to see her here in Hartford!”
“I feel that all of my experiences, both personal and professional, have led me to this opportunity,” says Andrea Cuevas. “I've long admired Cynthia and Melia, and our conversations about their vision for the organization and the way we connect with art in our community have been inspiring. Everyone has been incredibly thoughtful and open throughout this search process and transition — I'm more than ready to get to work with the team.”
“We are overjoyed to match Andrea with the wonderful team at Hartford Stage led so well by Cynthia Rider and Melia Bensussen,” says Tom O’Connor, President of TOCG. “This combination of dynamic rising leadership, a strong existing marketing team, and a visionary executive leadership team feels like catching lightning in a bottle, and I couldn’t be more excited to see the impact they will have together on the Hartford community and on the theatre field as a whole.”
About Hartford Stage
Under the leadership of Artistic Director Melia Bensussen and Managing Director Cynthia Rider, Hartford Stage is entering its 58th season, continuing the theatre’s legacy of artistic excellence by creating theatrical works that enlighten, entertain, and educate. This work takes on a new resonance in an era when Hartford Stage, along with many national arts and culture organizations, continue a period of transformation to acknowledge and increase awareness of racial injustice and confront it directly in all practices. In particular, Hartford Stage is on a journey toward greater reconciliation with their past, rooted in exploration of its local history and the multitude of backgrounds and points of view that are present in its community so that they can be more robustly represented in the work on and off the stage.
Renowned for producing innovative revivals of classics, as well as provocative new plays and musicals, Hartford Stage has earned many of the nation’s most prestigious awards, including the Tony Award for Outstanding Regional Theatre. Additional national recognition includes honors from the Outer Critics Circle, Drama Desk, American Theatre Wing, the OBIES, and the New York Critics Circle.
Hartford Stage has produced over 80 world and North American premieres, including the new musical Anastasia, which enjoyed a two-year run on Broadway; A Gentleman’s Guide to Love and Murder, winner of four 2014 Tony Awards, including Best Musical and Best Direction of a Musical; and Quiara Alegría Hudes’ Water by the Spoonful, winner of the 2012 Pulitzer Prize for Drama. Other notable premieres include The Engagement Party by Samuel Baum; Make Believe by Bess Wohl; The Age of Innocence by Douglas McGrath; Seder by Sarah Gancher; Rear Window, adapted by Keith Reddin, and starring Kevin Bacon; An Opening in Time by Christopher Shinn; Reverberation by Matthew Lopez; Big Dance Theatre’s Man in a Case with Mikhail Baryshnikov; and Breath & Imagination by Daniel Beaty. Nationally-renowned titles include the New York transfers of Enchanted April; The Orphans’ Home Cycle; Resurrection (later retitled Through the Night); The Carpetbagger’s Children; and Tea at Five.
About Tom O’Connor Consulting Group
Tom O’Connor Consulting Group is a New York City-based arts and culture consultancy offering strategic advisory, recruiting, and leadership coaching services to organizations across the US—all with a focus on the teams responsible for revenue generation.
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