Tom O’Connor Adds Rani Haywood in Consulting Firm Expansion
Tom O’Connor has announced that Rani Haywood has joined his firm as Senior Consultant and will be central to providing marketing, audience development, and overall revenue growth consulting for the arts and culture industries. The consultancy has been rebranded Tom O’Connor Consulting Group, and will continue to offer a parallel recruiting and executive search practice in addition to strategic consulting offerings. For information on the full range of offerings, visit Our Services.
“Rani is one of my most trusted colleagues and collaborators, and among the most strategic and insightful people I know. I could not be more thrilled to join with her in service to our clients in the arts and culture fields,” said Tom. “Beyond her immense talent and global perspective, her kindness and generosity in collaboration make her an ideal thought partner for our clients, and for me. I know this first-hand from our fruitful collaboration at Roundabout Theatre Company and during her time at the Metropolitan Opera. Our clients are looking for support and guidance of all kinds to keep their organizations and their teams thriving, and the solutions are different for each of them. It takes a big thinker with a vast toolkit to provide this type of senior-level perspective without over-reliance on any one approach or tactic—Rani fits this bill perfectly.”
About Rani Haywood
Hailing from Sydney, Australia, Haywood joins Tom O’Connor Consulting Group (TOCG) following her most recent post at The Metropolitan Opera as Senior Director of Sales & Marketing. Her previous senior marketing roles span four countries at organizations including Roundabout Theatre Company (where she was O’Connor’s deputy), the Sydney Writers’ Festival, Sydney Theatre Company, the Australia Council for the Arts, the Australian Chamber Orchestra, and more.
“As someone with a lifelong passion for the arts, my chosen career has been about discovering how to connect audiences to transformative cultural experiences. I have had the good fortune to work across many artforms, organizations and markets, and in the process have worked alongside some incredible arts marketers, fundraisers and leaders. Now, I couldn’t be more excited to be teaming up with two colleagues who share my passion, and who also happen to be the best in the business.”
About Tom O’Connor Consulting Group
Tom O’Connor Consulting Group is a New York City-based arts and culture consultancy offering strategic advisory, recruiting, and leadership coaching services—all with a focus on revenue generating teams. Founded by Tom O’Connor in 2015, clients have included Carnegie Hall, The Metropolitan Opera, the Boston Symphony Orchestra, Lincoln Center Theater, Brooklyn Academy of Music, Huntington Theatre Company, Mark Morris Dance Group, Capacity Interactive, Los Angeles Opera, and many more.
For full bios of Tom and Rani, visit Our Team.